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Architects & Designers

Architects & Designers

The story of Poltrona Frau is also the story of the numerous Italian and international architects and designers with whom it has collaborated over the years. Some have worked on just a single project, others have collaborated with the company regularly over many years, but all have become an integral part of the Poltrona Frau world.

Italian architect and designer Michele De Lucchi emerged as a leading figure of radical design movements including Memphis and Alchymia. His multidisciplinary career encompasses furniture, corporate identity, museum architecture and industrial design. Balancing intellectual experimentation with material sensitivity, his work reflects both conceptual depth and refined craftsmanship, positioning him among the most influential European designers of his generation.

Michele De Lucchi

Designer Profile
Simona Cremascoli and Roberto Cerri. A duo inspired by culture and place, committed to excellence. Exclusive distribution of selected brands. Management and development of the online and offline retail environment. Research and assistance for architects studios, interior designers and project managers. Creative direction and styling. Design of interiors, retail environments and exhibition stands. Trend scouting and design. Advertising campaigns and catalogues photo-shoots.

Simona Cremascoli

Designer Profile
Interior architect Tristan Auer creates sensorial, richly layered spaces defined by colour, light and emotional depth. A former collaborator of Christian Liaigre and Philippe Starck, he merges French refinement with contemporary theatricality. His work redefines modern luxury.

Tristan Auer

Designer Profile
German designer Sebastian Herkner gained international recognition for blending craftsmanship with technological innovation. Awarded globally, his designs explore material contrast and sculptural presence. His work reflects a modern sensitivity rooted in tradition.

Sebastian Herkner

Designer Profile
Founded in Como in 2007, Draga & Aurel blend art, fashion and craftsmanship into collectible design. Known for bold material exploration and upcycling innovation, their work merges nostalgia with modern identity. Their creations are exhibited globally and redefine contemporary luxury through narrative form.

Draga & Aurel

Designer Profile
Born in Padua in 1920, Gastone Rinaldi combined industrial discipline with modernist experimentation. A Compasso d’Oro winner, his work explored structural lightness and material innovation. His collaborations reflect a dynamic post-war Italian design language that balances rationalism with expressive form.

Gastone Rinaldi

Designer Profile
Born in Pisa, Roberto Lazzeroni trained in art and architecture in Florence before establishing a celebrated career in interior and product design. Known for refined proportions and a dialogue between heritage and contemporary form, his work with Poltrona Frau exemplifies sophisticated craftsmanship. Lazzeroni’s designs embody warmth, balance and enduring Italian elegance.

Roberto Lazzeroni

Designer Profile
An evolution of the original Barcelona-based studio, this collaboration focuses on product design and creative direction. Their philosophy seeks harmony, balance and essential clarity in every project, resulting in refined and timeless design solutions.

Lievore - Altherr - Park

Designer Profile
Milan-born architect Guglielmo Ulrich (1904–1977) combined refined craftsmanship with architectural discipline. His work evolved from artisanal excellence to industrial design without compromising beauty or precision. Ulrich’s creations reflect discreet luxury and structural harmony.

Guglielmo Ulrich

Designer Profile
Founders of Palomba Serafini Studio in Milan, Ludovica Serafini and Roberto Palomba integrate architecture, interior design and industrial design through a holistic philosophy. Their projects merge historical awareness with contemporary sensibility, earning more than 70 international awards. Their work for Poltrona Frau expresses harmony, comfort and sculptural refinement.

Ludovica Serafini + Roberto Palomba

Designer Profile
Born in Toulouse in 1966, Jean-Marie Massaud is internationally recognised for his research-driven approach to industrial and furniture design. His work balances technical precision with emotional resonance, placing the human experience at the center of every creation. Collaborating with leading global brands, his designs are held in major museum collections worldwide and reflect a pursuit of essentiality, elegance and modernity.

Jean-Marie Massaud

Designer Profile
Swedish designer Carina Seth Andersson is recognised for her refined glass and ceramic works defined by restraint and balance. With a process rooted in reduction and proportion, she creates objects that feel both contemporary and timeless. Her work has been exhibited internationally and forms part of major museum collections, reflecting a distinctly Scandinavian sensibility grounded in quiet elegance.

Carina Seth Andersson

Designer Profile
The studio combines product development, creative direction and architectural consultancy. Known for essential forms and balanced proportions, their work integrates strategy and emotion. Internationally awarded, they collaborate with leading global design brands.

Lievore - Altherr - Molina

Designer Profile
Italian architect and designer Gianfranco Frattini (1926–2004) was deeply committed to craftsmanship and material excellence. A collaborator of Gio Ponti and founder of ADI, his work embodies structural purity and warm modernism. His designs are represented in major international museum collections.

Gianfranco Frattini

Designer Profile
Born in Okinawa in 1977 and based in Milan, Kensaku Oshiro blends Japanese minimalism with Italian design heritage. After collaborations with leading studios, he established his own practice focused on refined proportion and material sensitivity. His work is defined by quiet sophistication and structural elegance.

Kensaku Oshiro

Designer Profile
Architects and multidisciplinary designers, Lella and Massimo Vignelli shaped global visual culture through graphic design, industrial design and interiors. Based in Milan and later New York, their work is characterised by clarity, structure and disciplined elegance. Their influence spans industries and generations.

Lella & Massimo Vignelli

Designer Profile
This collaboration merges Giobagnara’s expertise in fine leather craftsmanship with Poltrona Frau’s heritage of refined living. Together they create elevated lifestyle accessories that reinterpret traditional Italian artistry through contemporary design.

Giobagnara X Poltrona Frau

Designer Profile
Architects and designers since 1976, Pagani and Perversi specialise in architecture, lighting and product systems. Their work bridges technical innovation with refined aesthetic solutions, earning international recognition and awards.

Luciano Pagani & Angelo Perversi

Designer Profile
Swedish designer Monica Förster is recognised for merging clean lines with technological exploration. Her work balances minimalism with expressive detail, earning international design awards. She brings thoughtful innovation to every collaboration.

Monica Förster

Designer Profile
British designer Faye Toogood moves fluidly between interiors, furniture, fashion and fine art. Known for strong geometric silhouettes and material storytelling, her work is exhibited in major museums worldwide. She brings a distinctly artistic, avant-garde perspective to contemporary design.

Faye Toogood

Designer Profile
Architect and designer Pierluigi Cerri has shaped visual identity, architecture and exhibition design across Europe. A collaborator of major cultural institutions and brands, his work reflects conceptual clarity and intellectual depth. His multidisciplinary practice bridges architecture, graphics and industrial design.

Pierluigi Cerri

Designer Profile
Founded by Simone Spalvieri and Valentina Del Ciotto, this Milan-based studio is defined by formal clarity and thoughtful material exploration. Their work seeks to humanise innovation, merging new technologies with timeless sensibility. Award-winning and internationally recognised, their designs honour both history and future relevance.

Spalvieri & Del Ciotto

Designer Profile
Established in the late 1960s, Poltrona Frau’s internal Style & Design Centre preserves artisanal expertise while advancing research in materials and construction. Supported by specialised laboratories and prototype facilities, the centre develops products that unite craftsmanship, innovation and international standards of excellence. It is the custodial heart of the brand’s design evolution.

Poltrona Frau Style & Design Centre

Designer Profile
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