Poltrona Frau was selected to furnish the prestigious presidential floor of the institutional headquarters of CGEM,the General Confederation of Moroccan Enterprises in Casablanca. A high-profile project that interprets the institution’s strategic role through spaces designed to convey authority, solidity and a contemporary vision.

Developed in close collaboration with the lead architect Nezha Bekkali and the client, the furniture selection was guided by careful attention to overall aesthetic coherence, comfort and the perceptual quality of the spaces. The goal was to create an atmosphere suitable for hosting high-level meetings and decision-making discussions, where every element contributes to reinforcing the institution’s image.

Poltrona Frau’s iconic pieces, embodying timeless design, outstanding craftsmanship and premium materials, define environments that communicate prestige, elegance and refinement. From the boardroom to the President’s office, including the secondary meeting room and the waiting area, each space was designed to combine elegance, functionality and durability, meeting the operational needs of a highly representative headquarters.

The project highlights well-established know-how and execution capabilities developed in international institutional settings, the result of close collaboration with Interlux Group, Poltrona Frau’s local partner in Morocco. An alliance of excellence that made it possible to translate the brand’s values into a coherent, distinctive project perfectly tailored to the needs of a prestigious and strategic workspace.