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Poltrona Frau Cape Town | Authorized Brand Dealer

Renzo Frau founded Poltrona Frau in Turin in 1912. In the 30’s it was already a status symbol. From 1926 it was appointed the supplier of the Italian Royal Family, the Savoia dynasty. From then on, it will furnish all the most important houses, grand hotels, the interiors for Expo Turin 1928, and the lavish transatlantic Rex, pride of the Italian Navy.


Under the lead of President Franco Moschini, the company cooperates with the most famous Italian and international architects and designers, creating new successful products, which will join their classic and historical collections. 1984 sets the beginning of two new divisions: Interiors in Motion and Contract. 1984 is the year when we designed the interiors for the Lancia Thema 8:32 equipped with a Ferrari engine. Since then Poltrona Frau Interiors in Motion Division has developed a specific competence in leather interiors for luxury cars, yachts, trains, helicopters and first-class cabin areas for some of the most prestigious airline companies.

Comfort is our focus for each piece of furniture we create. Because we believe that ergonomics cannot be separated from design. Living with functional, beautiful and comfortable objects is the first step to well-being. Poltrona Frau offers a complete home décor system expressing their philosophy of living.

A place that resembles us, that communicates our personal taste, that perfectly fits our lives like a tailor-made outfit, that enhances our personality giving us maximum comfort. An elegant environment where everyone can relax and feel comfortable. Where you can gather your loved ones, best reads, experiences, treasures...

Visit the space of your dreams. Just a click away.





To immerse oneself in the settings of our showrooms, to browse through the latest collections and our icons, to discover the secrets of our products walking in Poltrona Frau, in the heart of the most important metropolitan cities of the world.

Poltrona Frau Cape Town was founded in 1999 by Euro Casa in order to provide customer service for Made in Italy Personalized Investment Space - INSPACE, consulting for trends in architecture, finance and exclusive lifestyles. This allows us to create strong relationships with architects, designers and clients to broaden horizons, connect experiences, add knowledge and improve the way of living on Earth.  

Poltrona Frau INSPACE is providing a working tool and the necessary technical support to assist Architects & Designers to create the perfect results for maximum client satisfaction. Selecting favourite FF&E masterpieces from Poltrona Frau Product Lists allows access to the products complete offer, blocks in 2D, 3D, DWG, enabling virtual and swift project realization.

On 22nd March 2012, Poltrona Frau inaugurated its first mono-brand showroom in the south of the African continent. In collaboration with George Giorgio, architect of great expertise for design, who will help clients to realize the new opportunity for furnishing luxury houses and will provide architects and designers working tools on projects within the commercial and residential sectors.


The store is situated in the design district, a strategic area of reference for the most important architecture studios in the city. Located on the junction of Somerset and Cobern Road, the store is inspired by the Jean-Marie Massaud concept that Poltrona Frau has adopted in all of its stores across the world.



Poltrona Frau INSPACE has various partners who have a broader, deeper experience and are consistently engaged in all stages from interior space coordination to logistic and after-sale service.

Poltrona Frau INSPACE Financial Partner assists to Improve your home, buy furniture and upgrade your lifestyle. Every home can do with a bit of touching up from time to time. Whether you need to convert a spare room into an office and the office into an Investment Space, our financial partner gives you the convenience of buying everything you need.

The processes are designed specifically for the businesses to ensure that we make the most of our clients' wealth creation at the lowest risk throughout the global market cycles and resets. Contact Poltrona Frau INSPACE today for Investment return consultations.


Poltrona Frau INSPACE consults and supplies architectural companies, design professionals and support clients with Poltrona Frau FF&E - Furniture, Fixtures & Equipment, to all locations in Southern Africa, according to design, sizes, materials, colours, functions and aesthetic project needs. In Online Consultations we analyze your taste and interior layout in order to propose timeless designs that match lifestyles, maximum comfort and quality. The consultants are interior specialists with a wealth of interior knowledge, and some have professional qualifications such as first-class architects.


The consultation includes the interior planning of the entire project and detailed explanations of all Poltrona Frau products. We Design Together interiors for home & office, and a variety of environments such as palaces, luxury hotels, restaurants and corporate interiors, superyachts and aerospace centres. After examining your FF&E needs and AutoCAD drawings, the consultant can send the Mutual Project Plan and Detail Quotations.

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