Poltrona Frau opened its first South African store in Cape Town
21 March 2012
On 22th March Poltrona Frau inaugurated its first mono-brand showroom in the south of the African continent, in Cape Town. In collaboration with George Giorgio, architect of great expertise for design, who will help clients to realize new opportunity for furnishing luxury houses and will provide architects and designers working tools on projects within the commercial and residential sectors. The store is situated in the design district, a strategic area of reference for the most important architecture studios in the city. Located on the junction of Somerset and Cobern Road, the store is inspired by the Jean-Marie Massaud concept that Poltrona Frau has adopted in all of its stores across the world. The experience begins out on the street. The windows are like stages with a view over the Poltrona Frau world. The light is filtered through a decor that reproduces a stylised macro of Pelle Frau® leather.
In its centenary year Poltrona Frau demonstrates Italian savoir faire and the values connected with design, craftsmanship and creativity that have made it, and its collection, a household name. With this new opening it confirms its key role as a spokesperson for the values of Italian excellence.
At the opening event participated many guests selected from architects, local press, local institutions and businessmen from major Italian and international companies, in addition, of course, to customers Poltrona Frau.
Poltrona Frau Cape Town
24 Somerset Road, Green Point
8001 Cape Town (South Africa)
021 418 0726